How to write SEO-friendly content ?

It’s hard to say what changes will happen in SEO over 2021, but for now, it’s safe to say that it will remain a competitive environment where high-quality content ranks. It’s very important that marketers always optimize content for SEO purposes.

We believe users engage with content based on the title. If we create a short and high-quality title, users will click it (even though they may have initially come to our website for another reason).

We could imagine that this is what matters most right now – user engagement – not SEO. We don’t want to get ahead of ourselves.

Let’s build quality sites that visitors enjoy first but let’s also make sure that SEO friendliness is correctly managed. It doesn’t matter if you are in charge of SEO copywriting or writing a new blog post for the marketing team, it’s almost clear that this in-depth text will give you many insights on how to write SEO-friendly content.

A typical blog post built with SEO copywriting in mind using relevant queries (main and related keywords) on the same page with the optimized title tag, correct meta title should permit ranking content to get free organic traffic without hurting marketing budget.

What is SEO writing?

How to write SEO-friendly content

The main idea is about creating content (text) that will rank on the first page of search engine results in order to receive organic traffic.

In today’s competitive environment, it’s important to have a good understanding of SEO writing. The acronym SEO stands for Search Engine Optimization, which is the process of affecting the visibility of a website in a search engine’s unpaid results–often referred to as “natural,” “organic,” or “earned” results–as opposed to promoting the site through paid advertising (Google Ads). SEO writing is about creating content that keeps your readers engaged and happy and attracts new customers.

Search engine optimized content is a well-written text that can give you an edge over your competitors. A poorly written article can actually hurt you by not attracting new customers or losing customer engagement. So all businesses need to have some level of SEO writing expertise.

A well-written article can give you an edge over your competitors and poorly written ones could actually hurt by not attracting new customers or losing customer engagement so all businesses need some level of SEO writing expertise.

Note: Search engines are a type of software written to look for things on the web. There are 2 kinds: Web Search Engines and Deep Web. Web Search engines crawl public web pages to extract links and other data so they can return search results. The Deep Web is not open to the public, but still makes up a large portion of available content.

Use the right keywords by doing keyword research for your next blog post

Using the right keywords is the first step to creating SEO-friendly content. Keywords are words or phrases that people might type in a search engine. The goal is to have your site show up on the first page of search results when someone types those terms. You can do research in Google Ads or Bing Ads Keyword Planner tool.

Search engines will reward your blog post if the keywords you are targeting are searched frequently by users. The best way to find these hot search terms is by doing a bit of research before even starting your blog post and once you have completed the draft of your blog post, go back and check how many times that term has been used throughout (in my point of view it’s not a good idea to ‘stuff’ your articles with a list of target keywords). If there are more than 10 mentions, then keep this in mind when writing blogs posts so they can be optimized for SEO. If you’re targeting generic phrases like “search engine optimization,” make sure

If you don’t do a little research on the best target keyword to write SEO-friendly content, you’ll be left in the dark.

Doing your keyword research is important to the long-term success of your marketing strategy. When it comes to SEO writing, every word matters. Some keywords might mean something different than others or have a specific meaning for people looking that might not apply to someone else’s needs. To avoid this potential confusion and disinterest we recommend using tools like SEMrush and SurferSEO to better understand what an audience is searching for to tailor your content around those terms

Integrate search volume data in your primary keyword research

Search volume is the number of times a keyword or phrase has been used within an online search engine. Keyword research helps us ensure that our writing is SEO friendly by using target keywords phrases people would be searching for to make our content more visible in search results.

Do not overuse your primary keyword, this would be keyword stuffing

Keyword stuffing, sometimes called “over-optimization,” means writing a paragraph or article with as many keywords as possible to get the most rankings in Google. This technique was popular in the early 2000s and it’s no more recommended to use it in a search engine rankings strategy. Today there are more sophisticated SEO tactics that yield better results without so much effort.

Note: A target keyword is a word or phrase that people type into online searches to get information on the web. For example, if you’re going to write an article about cloud computing, you might decide to use the term “cloud computing”. This will help make your content more visible to people who are searching for information on Cloud Computing.

Primary keyword versus secondary keyword

A primary keyword is a particular keyword or expression you want to rank for the most. A secondary keyword is a word or words you want to rank for second-most.

  • Primary keyword: The primary keyword is where you want to be in the SERP. By focusing on one primary keyword, you’re giving yourself more authority in that space. And because it’s a specific term, your chances of ranking for it increase as well. If you have multiple related terms or phrases in mind, putting them all into one post can help, too. Sometimes, though, it’s better to separate them into different posts and focus on each term individually.
  • Secondary keyword: A secondary keyword is where you want to be in the SERP. By focusing on one primary keyword, you’re giving yourself more authority in that space. And because it’s a specific term, your chances of ranking for it increase as well. If you have multiple related terms or phrases in mind, putting them all into one post can help, too. Sometimes, though, it’s better to separate them into different posts and focus on each term individually.

What are long-tail keywords?

Long-tail keywords are search terms that contain three or more words. These are the key phrases that people use when searching for products and services online. It’s a good idea to integrate them when you write SEO content.

Your business might not have lots of visitors, but if your website includes longtail keywords in your on-page SEO copywriting you can prevent a lot of customer losses. The average frequency with which a keyword appears in search engine results is less than once every 1,000 searches (i.e., 10 out of 100) so it is unlikely that a visitor will find your site without typing in those specific words.

Use relevant keywords in your blog posts content writing

Relevant keywords are important in SEO because they give Google an idea of what the website is about and how it may relate to terms that potential customers might be searching for. For example, if someone searches for “running shoes”, it is likely that they would also search for “sneakers”. When you start writing fresh content or when you optimize your old blog post for “running shoes” you should also include “sneakers” as a keyword.

Identify and capture search intent

Identifying and capturing search intent is the first step to creating SEO-friendly content. Keywords are words or phrases that people might type in a search engine. The goal is to have your site show up on the first page when someone searches those terms.

Search intent means the intended goal of a target keyword search. This is important because you may find that someone whose sole intent is to find store hours might not be as interested in an article about your company history. By identifying what people are searching for, you can tailor the content around those terms and increase engagement.

A well-written article can give you an edge over your competitors. A poorly written article can actually hurt you by not attracting new customers or losing customer engagement. So all businesses need to have some level of SEO writing expertise.

Create a structure for your post

It’s important to use clear language to write a readable and SEO-friendly blog post. This means that each post should always contain: Write it down as a couple of sentences which should be written in all three sections. This will help you to write a clear and readable blog post.

Structuring your content for SEO is about more than just using keywords–it’s also about optimizing the flow of words on a web page. There are certain sections that you’ll want to include to make sure you’re being as effective as possible.

To ensure that your website is giving the best possible return on investment, here are some guidelines to follow when structuring for SEO.


Capture a reader’s attention in the first few seconds. An introduction is the first paragraph or two of an article that briefly summarizes the content. For SEO purposes, it is best to make the introductory paragraph concise to give your readers a summary of what they’re about to read.

The introduction should provide enough information for readers so that they know what the piece is going to be covering and are enticed to continue reading. It also helps search engines better understand the content to include keywords related to the topic in this opening paragraph.


After the introduction, it’s a good idea to outline your article. It’s not necessary to have an extensive outline for every piece of content you write, but it can be helpful in some cases. When writing SEO-friendly content, it is important to make sure that your site is organized and easy to navigate. Having headlines or sub-headers within an article allows for easier scanning by users looking for more information on a specific topic.

The outline can help with this as well since each new section should start with a clear header indicating what the main points are going to be. This is also a great way to organize keywords throughout an article so they appear naturally without seeming unnatural or forced.

Body copy

The body of a blog post is the main content that you want to share with your readers. It’s typically made up of paragraphs containing your thoughts and opinions on the topic at hand as well as links to other articles or websites.

In the body of the article, it’s important to make sure you’re keeping readers entertained while also giving them additional information. Use different paragraphs to break up your content into smaller sections and provide as much detail as possible.Make sure that you are using different keywords in separate sections of the article to help search engines properly categorize and label your content.


The final section of SEO-friendly posts is a conclusion or summary that recaps the important points from the body. Search engines like Google tend to rank articles higher if they can understand what each section is about before having to view the entire post. This means making sure you’re providing an overview early on, as well as including a brief summary at the end to give readers all the information they need.

Search engines like Google have become smarter overtime when it comes to interpreting keyword phrases and matching them with relevant content online. If you’re attempting to “trick” these algorithms by stuffing keywords throughout

Use H1, H2, H3 heading tags

HTML H Tags are used to reflect the structure of your text content. H1 tags are heading tags with the most weight. H2 or H3 is typically used to break up text and continue headings in shorter blocks. The use of H2-3 is highly dependent on what type of content you are writing. In general, it’s best to use H1 tags for the main title and H2-3 for subheadings that help break up sections of your post or article.

In ANY SEO-optimized theme post, titles use default a tag H1. So there are H2 and the next H3 headings. According to the SEO community, it is important to use your keywords as H1, H2, and H3 heading tags. You should choose the headings in your outline when creating your outline(s) for research. It’s always a good idea to choose suitable headings for efficient SEO writing especially when a lengthy article comes out. Let us know when you have additional topics on SEO.

Write useful content for people coming from search engines

Useful content is any kind of information that will be helpful for a person looking online. The right people need to see this type of info to know what they’re getting into; you want them interested enough so they’re clicking through and reading more before deciding if they like your website based on the quality of its content.

Scout People also ask

In Google search, your target keyword will display the section ‘people can also ask’. If you click something you’ll see Google adds the next one. This is a smart way of ensuring your content answers SEO keywords that people are looking for. Whenever you don’t understand the specific way to go forward with determining why you did this action is not advisable to consult our comment section as there is a lot of information. Let Me Using WordPress as Content Management System and even if you use something else the next SEO advice is relevant to you.

Consider your audience

Think about marketing personas/characters that correspond to your ideal clients and visitors. Next, think about what types of content each person wants. If you run a B2B business that targets C-level executives you could create high-level white papers for those who have access to them. You’ll also want to make sure that your site is optimized for mobile usage including teens and teenagers and mobile users should emphasize daily updates with less text and more images. Then you might choose to make your page mobile-ready.

Write high-quality content

You will get people to read and engage with content by creating helpful and entertaining pieces. Search engines reward websites with high-level, relevant content. Use some of the following methods to simplify the writing process. Use these tools to make writing and formatting your content easier. Improve in writing and content creation by utilizing these features.

Use the optimal content length

Some people consider that a typical blog publication should not exceed 500 words. Google likes long texts as they have longer likes and mentions on social media. Some persons also say that the maximum content size is 2000 words. In fact, it’s not easy to know what is the best quantity of text to use on your blog posts.

There are several tools that will give you valuable insights like SurferSEO end SeoLyse for example, the way they work is that they check several points on all sites ranked for your target keyword. I these tools report that all sites on page one have 4000 to 6000 words on the pages that rank, it would be logical to consider that you will not be able to outrank them with your 500 words blog posts, event if you use only SEO friendly content.

But do not forget your writing goals. Content quality is most important rather than quantity. View your articles on top ranking for the maximum views and analyze the impact of content length. What is useful information for you? If you want to make sure you get incredibly useful information for your readers.

Offer free content

The majority of the blogs on the internet provide their readers with much interesting and valuable information. For example, you know when I see a guest post that is an incredible quality piece about any topic I would be happy to share it on Facebook or tweet it out to my followers; consider if they have not paid for your blog posting services then you should also offer them as content marketing service for others, just make sure you link back to their website.

Free content marketing like this takes time but can be very beneficial because social shares are included in search results now.

Moreover, taking part in free blogging events will help attract visitors which makes sense SEO-wise and increases web traffic. When downloading tools like CoSchedule from

Add visual content

Use infographics checklists template content and other similar visual content to deliver more value to your readers quicker and in a more memorable way. The more relevant content has the higher the number of backlinks. Backlinks are authoritative websites. They establish trust for Google. The other benefit of pictures in any blog article or copy is the ability it offers in google Images and even Featured snippets to attract additional traffic. Make sure to optimize your visual content.

Google Images can be used as a form of content marketing. It is important to make sure that you consider copyright laws before using another person’s intellectual property without permission. There are two methods for using Google Image search. The first is by searching for the phrase “free images” or “free pictures” in Google Image Search.

This will tend to display websites that are not hosting ads and not making revenue from pictures on their website. The second method in which you can use Google Images and Pictures is by clicking on the “images” tab under the search bar in Google, this will open up a pop-up window with an array of options at the top (including filtering by color or size).

Add video content

Video marketing will be one of the most important and powerful methods. This is especially true for B2B companies that want to attract high-quality leads. While you can’t rely on search engines to drive traffic directly, it can help you increase your organic traffic. Working with a professional SEO firm like Scout People might be beneficial in this situation to see how they helped people improve their business through SEO services.

You can also create helpful videos for popular platforms such as Youtube or Vimeo avoiding copyright infringement while ensuring viewers are able to find your information. Video views may not seem as direct or immediate as text, but today more than ever before, video plays an important part in the success of any website which wants to get

Add links that make sense

Internal and external links help your reader get acquainted with your topic in an even deeper way while staying on point. Internal linking is an effective method to increase page-turning and search engine access to your website and to reduce the bounce rate. Links back to websites will build trust and enhance the user experience.

Try to use a reasonable number of links and ensure that your links are relevant, natural, and helpful to readers. Add descriptive links to ensure that people can read more of it. – Try to include links in logical amounts.

A linking link inside your website points you from the page. For search engines, interlinking helps you discover a website with contextually relevant content. Internal linking is not purely once, a constant requirement. How will internal links increase rank websites? Internal Links are another important element of helping websites navigate search engine results. Google sends robots to the site to locate new URLs and links back to them.

Link to or from the posts in this category. It’ll help increase the credibility of your new post, and your previous posts as an authority. This type of link is important for you to rank in Google. And we shouldn’t forget that linking to another related post can be excellent for readers as they may also be interested to read them. Our internal link tool can help you with suggested content on your site where you can link. It helps them manage their own content and understand links between different content in your webpage.

Internal links are a good way to encourage search engine crawlers, support the growth of your audience on social media, and make content management better.

The site architecture is reinforced by keeping in mind that linking within blog posts is also an excellent method to improve SEO, as it’s one of the many factors used by Google to evaluate a page’s quality. Internal linking, like links to relevant pages, helps you increase traffic and conversion. This process can be done manually or automatically. There are plugins for WordPress that do this for you like those using related searches.

Meta title is important in your SEO copywriting strategy

Meta title tags are important in SEO because they are the web browser’s first line of information about the webpage. For example, if you go to Wikipedia and it says “Wikipedia, the free encyclopedia” then you know that this is an article about Wikipedia. This is the title of the webpage. The Meta Title gives people reading about your website an idea of what your website is all about. It makes them want to read more it’s also one of the best places to put the main keyword you want to rank for.

With H1 Tag, Meta Title tag is probably one the most important area to use for an optimized SEO copywriting strategy. Pay a special attention not to over-optimize it.

Optimize meta description

A meta description is a summary of the contents Google sees below a title in Search Results. What if google finds you in our meta description they probably will put you in our meta description. Usually finding out your keyword and including it naturally in your description are some suggestions. Meta description text should be between 155 and 160 characters.

Filling your meta description is the only way you have to influence what Google will show on the search results page if you do not fill it, the text displayed will be taken from somewhere in your blog post content and you will not be able to show the message that fits perfectly for your needs.

A good suggestion is also to add CTA (call to action) at the end of your meta description as this is a quick way to guide the visitor to accomplish the action you want. This could be something like “click here to read our article” or “download our latest price list”.

Be aware that meta description has to be adapted to your page or post content, do not use the same on each of your pages or posts. Different blog posts require different meta descriptions.

Using optimized meta descriptions tags is not mandatory for ranking well in search engine results, but it will permit a better CTR (clickthrough rate). This will send a positive signal to Google and in this way, it will probably have a positive impact on Google search rankings.

You can even use emoji in meta descriptions as it is a great idea for many different reasons. One of the main benefits is that it makes meta descriptions more readable and less boring, which in turn can attract a higher number of readers. It also helps for people who don’t speak your language if they use emoji on their devices to read the post, since they will be able to understand it better and have an easier time understanding what you’re trying to say.

Another great thing about using emoji is that it provides more blank space for your post title and link, so people can see it clearly without any distractions.


The days when just a few tricks were enough to get you a good place to go on Google now are over. Currently quality content is the king. Content that is great also leads to more shares, Tweets, and repeat customers for your website.

We all know how important it is to create unique and original content for your website. It should be 80-100% unique, but this isn’t always enough. To get the biggest impact out of your content we suggest that you take a look at these tips from us: – Content must be written in active voice, with clear language and simple vocabulary (even if you write about complex topics).

Avoid unnecessary words or phrases and use short sentences when needed. Use bullet points whenever possible, they make reading easier for people. Keep paragraphs short and clean up repeating information by using headers or lists whenever applicable. Pay attention to punctuation, spelling, grammar mistakes, or anything else that might distract readers from what you have to say.

SEO content writing is hard

It’s difficult to create SEO-optimized content that will rank well in search engines, it takes a lot of time and effort.

We use and recommend the SurferSEO tool. It makes SEO copywriting easy by providing you with the most precise main keywords guidelines for your content to help your pages stand out from competitors. With these in-depth insights, you can increase the relevance of your valuable content and chances of ranking high.

SurferSEO also provides real-time feedback so you don’t have to wait for results or all information to be analyzed – everything happens in real-time! And best of all, the menu is very clear and convenient to use so you can start writing and optimizing content almost immediately.


What is SEO Copywriting?

SEO copywriting is an online marketing strategy in which website owners write content meant to rank well against search engines. What will this do for me?

This technique can help you bring more traffic to your site by getting people who click on your page to read the article and then go back and share it with others or return later for more information.

What is Yoast SEO plugin?

Yoast SEO Plugin is a WordPress plugin that will help you not only to optimize your content but also to analyze it so you can see what needs more work or what’s missing.

This free tool (in the basic version) gives information about how you can improve the titles, meta descriptions, and headlines. It also helps with social media optimization and much more.


What is a search engine robot?

A search engine robot is a computer program (sometimes called a web crawler) that systematically browses the Internet, typically for the purpose of Web indexing.

It may also refer to a website that publishes information retrieved from other websites through software. Search engine robots are commonly used to create a web index, an organized and usually categorized list of all the pages they can find on the World Wide Web.


Why is site speed an important ranking factor?

Site speed is an important ranking factor because it can impact both bounce rates and conversion rates. If your site is slow, users might not stick around long enough to convert (and you won’t even know they exist!). It also makes Google crawl your site more slowly and penalizes sites that load too slowly.

We can get the speed of a website using Chrome developer tools. If you don’t want to use Chrome, then simply type in “” in Google’s search bar and look at the results.


How to make fresh content with old blog posts to get seo traffic?

Make sure to title your blog posts so they are relevant to the content. Add videos, pictures, and other media. Improving on older blog posts is a good way to retain users on your site.

It is also a good way to keep an active blog. Do not forget to optimize images as this is important for loading speed. Create engaging seo friendly blog posts . Make sure you are targeting your audience and not someone else’s.

Improving on older blog posts is a good way to retain users on your site. It is also a good way to keep an active blog. Do not forget to optimize images as this is important for loading speed. Create engaging seo friendly blog posts. Make sure that you are targeting your audience and not someone else’s.


How do search engines understand a page’s content?

Search engines use what is known as text-matching in order to understand a page’s content. They do this by analyzing the words on the page and comparing them to a list of words that they have seen on other pages. This is called ‘term frequency’.

Using this method, words that appear more often on a page are considered to be more important than words that appear only once or twice. It’s not a good idea to add too many keywords when you write blog posts because Google might think that you are trying too hard to rank for a keyword.